Interior of an El Turco barbershop with classic barber chairs

How to Choose a Barbershop That Won't Ruin Your Beard

— El Turco
After months of growing it, the worst thing you can do is hand your beard to the wrong barber. 5 signs of a good barbershop — and 5 rules for being a decent client.
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Two men with well-kept full beards at an El Turco barbershop

What Kind of Beard Do Women Like? We Asked Them

— El Turco
Every bearded man thinks he knows what beard women like... until you actually ask them. The myth of the sexy beard, and what actually wins.
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El Turco barbers and clients with different beard shapes in the barbershop

What's the Most Attractive Beard Shape? The One That Fits Your Face

— El Turco
The most attractive beard shape depends on your face — not on a random video. The shape for each face type, plus the other half of the equation.
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El Turco barber grooming a client's full beard in the barbershop

Beard Care 101: The Quick Guide to a Beard That's On Point

— El Turco
Tagged: beard care
Growing a beard is much more than letting hair grow unchecked. We're not cavemen here — we're gentlemen. The express manual, in 5 steps.
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Man rolling a beard dermaroller over his cheek in a barbershop

How to Grow a Beard Faster: The 3 Steps That Actually Work

— El Turco
A beard doesn't happen overnight — but you can speed up the process by caring for it from day one. The 3 steps that actually help, plus the 4-month rule.
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El Turco Growth beard oil and beard dermaroller on an El Turco box

Growth Beard Oil vs Minoxidil: Which One Should You Choose?

— El Turco
Minoxidil grows beard hair — with lifetime strings attached. Here's the honest comparison with a natural growth oil, side effects included.
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The four El Turco beard oils: Moonshine, The Original, Lumberjack and Growth

Which Beard Oil Should You Choose? A Map of the 4 El Turco Oils

— El Turco
We make 4 beard oils. Each one does something different. This is the map so you buy the one that fits — not the first one you saw on Instagram.
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El Turco beard wax, beard oil and beard balm on a wooden table

Beard Oil vs Beard Balm vs Beard Wax: Which One Do You Actually Need?

— El Turco
Three jars. Three jobs. Zero reason to buy all three if you don't know when to use each one. Here's the map — no fluff.
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